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"the Spirit Of Romania" Or An Attempt To Brand A Country
By Anca Echim, Thu Dec 8th
What's the first thing that comes to mind when you hear the word"Romania"? Eastern European poverty? Gold Medal Gymnasts?Dracula? One of the last things you might think of is travel and tourism,and a small Romanian based advertising company aims to changethat with the help of a daring project – The Spirit of Romania. Take several images signed by incredibly gifted photographers,mix them with catchy stories, travel journals, add a little bitof passion and voila! You have the perfect recipe for digitallybranding a country as an amazing and unique travel destination.
This past June, Spirit Ad, a small, start-up advertising companylocated in Bucharest, Romania, launched the first stage of anonline campaign meant to brand a country. A web site found athttp://www.spirit.ro that aims to show people a different sideof Romania. It aims to show the beauty hidden inside thiscountry that would make travelers tell their friends back athome that YES, this was definitely THE TRIP of my life. The best people to promote a travel destination are of coursethe travelers that visited it. With that in mind, the websitecombines unbiased opinions and journals
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of the travelers whovisited with stunning images signed by some of the bestRomanian photographers, and in depth articles covering fromwide-known travel destinations to out of this earth placeshidden only in the photographs of the lucky ones. Another goal is to promote Romanian photography, and to that endyou will find the largest online stock photography gallery withimages exclusively devoted to Romania. These strikingphotographs show the natural beauty of a land few people knowabout. Until now. About the author:PR Manager, Spirit Ad
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